Pagespeed optimization – Faster website, more conversions

A fast website is important for search engines and visitors alike – both expect a website to load without delay. With Pagespeed Optimization, we ensure that your website loads quickly and provides your visitors with an optimal website experience. Within the scope of our activities, we have already been able to significantly increase the loading speed of many websites.

☑️ Why is pagespeed optimization so important?

“Does my website really need to be that fast?” – some entrepreneurs may ask themselves. Our answer to this question is that in this day and age, you can’t afford to have a slow website. Finally, long loading times are problematic for several reasons:

☑️ What is done during a pagespeed optimization?

A website is a complex interaction of server, applications, databases, technologies and browser – in the context of a pagespeed optimization, the individual components are ideally coordinated with each other. This ensures low latency and faster delivery of the website.

To be able to determine the success of our optimization, we record the current status quo in advance of the work. ” How fast does the website currently load” is one of the most important questions. An evaluation with Google’s Page Speed Tool is also performed.

After that, our website experts start working on the pagespeed optimization. We address the following areas of a website, among others:

• Are all programs and applications used up to date? An outdated PHP version can significantly increase the loading time in this constellation.
• Is server caching used effectively? With server caching, the web server keeps the web page or parts of it ready in a cache. The delivery of the website to the user is faster this way and reduces the server load. As part of the pagespeed optimization, we check whether the server caching is set up (correctly) or take over the setup.
• Minimize HTTP requests: every file, every image, every script causes another HTTP request. In the course of pagespeed optimization we reduce them. This is done on the one hand by merging files (JS, CSS, HTML) as well as reloading less important files later.
• Optimization of photos and images: Often photos and images are embedded too large – in this case much more data has to be transferred than necessary. We optimize the integration and provide the photos in file formats that are best suited for the purpose.
• CDN – Content Delivery Network: Depending on the website and its purpose, it can make sense to use a CDN. These ensure extremely fast delivery of the website or media.

Our pagespeed optimization extends to many other areas of a website – we would be happy to explain these to you in detail. We are also happy to perform offpage SEO measures for you.

☑️ Google Pagespeed Optimization

With PageSpeed Insights, Google offers a detailed check of the technical performance of your own website – divided into mobile and desktop. Within the scope of Google Pagespeed Optimization, we work on exactly those points where the search engine prime interferes with your website. The result of optimization is not only a faster page, but also a positive assessment by Google.

☑️ Improve website loading time

Pagespeed optimization improves the website loading time. The improvement does not only refer to the subjective impression of a faster loading speed, but also to objective measures for assessing the loading time.

Over the years, our technicians have accumulated a lot of experience and can use the appropriate tools to find out where the most loading time can be saved on the website.

When it comes to pagespeed optimization, we work to achieve the optimal website load time – and with our previous clients, we’ve succeeded brilliantly.